My ever-increasing love for Sportswear
By Megan Smiley, Jul 30 2015 08:48AM
I've always loved a bit of sportswear from the days of shell suits and over sized Kappa t-shirts to C&A's brightly coloured ski range. So it's lucky that I ended up in a job where I get to wear sports clothes every single day as my 'uniform'. In fact, I sometimes feel a little strange when I pop on a pair of jeans and a top that doesn't have a racer back!
However, the lack of decent, affordable women's sportswear has been an issue over the years. As with many things in sport, it is dominated by a focus on men, and it has felt like women's clothing has often been an afterthought. But there's been a shift. Stylish and functional sportswear for women has started to pop up all over, rather than being a pleasant surprise when you found something decent, now you have a choice.
This has been down to a number of reasons: the big established sports brands expanding their women's range, and collaborating with designers and significant style icons - the most famous being Stella McCartney for adidas. Also, high-street shops like H&M branching out to sportswear. And not to overlook the growing number of female specific sports brands such as Sweaty Betty and Lorna Jane.
All of the above and more, means you can choose your clothing for what exercise you're doing (be it tennis, yoga, gym sessions, running, cycling etc), colours, fit, style, or what brand you want to be seen in. I'm obviously a purist when it comes to sportswear as I still love the originals like adidas, nike and puma. There is a downside to this, for me anyway, and that is that as there are so many great pieces around now, that I could end up spending a small fortune on sportswear (I obviously need it all, it's my job!). I am in double figures, at least, for the number of sports leggings I have!
But I would much rather have the choice of good looking, good fitting and good performing sportswear and have to show a little self-restraint at times, than how it used to be!